Craig Compeau, owner of Compeau’s in Fairbanks, Alaska, shares his insights on the impact of the Trump and Biden administrations on his business and his unique approach to marketing using humorous, politically-charged ads. Compeau discusses his viral campaigns, such as the “No-bama” gas can nozzle ad, the immigration-related ad, and the Al Gore ice sculpture, which have gained him national attention. Despite some backlash, he believes that businesses should be genuine and express their values, even if it means alienating some potential customers.